
Text messages, SMS messages, Blackberry Instant Messenger, all words that have become a part of our vernacular. Each cell phone provider in the United States offers some package or another, and forget ever traveling and being “unreachable;” you can take your blackberry anywhere in the world and text message your friends while drinking a latte on the beach in Europe or from the Subway in Australia. According to a report published on CNN concerning text message usage in 2007, “about 75 billion SMS text messages were sent in June, averaging about 2.5 billion messages a day, the report said. This represents an increase of 160 percent over the 28.8 billion messages reported in June 2007.” Data packages alone “generated $14.8 billion in revenue for the first half of 2008, or accounted for about 20 percent of total mobile carrier revenues” (http://news.cnet.com/8301-1035_3-10038634-94.html). This is a 40 percent increase from 2007 alone, or roughly 10 billion dollars (news.cnet.com). You might be asking yourself, what is the point of throwing these facts in my face; I clearly do not own my own cell phone service provider? The point is, think of the potential audience you could reach by just sending a text message to a group.
If there are 2.5 billion text messages sent a day, and Txtmailer has the only data base of “subscribed” text message receivers, think of how much business you could potentially bring in. First and foremost, young adults in America, who happen to be the majority of the spenders in this country, never leave home without their cell phones. Truth be told, I never leave my bed without my blackberry. According to a published 2003 study, “Harris Interactive estimates that America’s youth, Generation Y, has a total $175.1 billion dollar per year spending power in today’s economy” (http://www.creditguard.org/press_release_2.html). That’s an obscene amount of spending power untapped by digital media. The average text messenger is part of Generation Y, and that text messenger wants to be as savvy as humanly possible. In other words, make your business accessible to America’s youth by reaching them in a way no other business has been able to before: text message. Be among the first businesses in America to reach a broad range of potential clients through Txtmailer’s exclusive data base. Browse our web page for further information on how Txtmailer works, but think of the following: this is the premiere text message advertising agency in America with an exclusive data base of bargain seeking text message users. That’s roughly 2.5 billion text messages about your company just waiting to be sent.




